If you enjoy following current trends and hearing what the public has to say on a variety of topics, a career in market research could be perfect for you! Market Analysts collect and analyze data to evaluate existing and potential product and service markets. It’s also their responsibility to identify and monitor the competition and research market conditions or changes in the industry that may affect sales.
Educational Requirements:
An undergraduate degree is essential, and a mathematics background is helpful. Those who choose to earn a master’s degree will have a wider range of occupations available to them.
Job Prospects:
It’s a rapidly growing yet stable industry, as there will always be new trends that require analysis. Job opportunities are best for those with a master’s or Ph.D. degree in marketing and strong quantitative skills.
Earning Power:
Average earnings for a rookie market researcher is approx. $42,500, but can increase to approx. $80,000 with experience.
